SMART, Social CRM by Techlightenment

Used by some of the most successful brands in the world to help them better understand, engage and retain their customers. Deeply link your website, social data and existing customer records to create a real-time view of your customer’s likes, endorsements and social connections. Dramatically change how you market to your customers based on unprecedented levels of insight and access.

Key Features

• Builds on our Enhanced Connect solution and the Social Attribution System
• Synchronises social data with your customer relationship management systems to make social insight accessible throughout your business
• Powerful recommendation based on likes, interests, friends activity, and ‘other people like you’
• Significantly increased engagement, revenues, and retention
• Deep segmentation of your customer base using social data
• Personalised customer communications using social posting and email